Netflix is the latest in a long line of tech companies eagerly opening up to India. The company has been active in the country for over two years after launching its streaming service on mobile and desktop devices. With Netflix now worth $10 billion, it’s no surprise that technology giants have come knocking with an interest in luring customers away from their competitors.
Netflix has reduced the price of its subscription in India by up to 60%. The company is also offering a free one-month trial for new customers.
Netflix has lowered its membership fees in India, with the basic plan now costing only 199 rupees, down from 499 rupees before.
After the modification, the company’s other plans are likewise less expensive. The Standard package, which includes Full HD video and allows for simultaneous streaming on two devices, is currently $499, down from $649. The Premium subscription, which includes UHD content and allows for simultaneous streaming on four devices, will now cost $649 instead of $799.
In addition, Netflix has decreased the cost of the Mobile package from 199 to 149 dollars. All other services stay the same, and only the Mobile package allows consumers to stream on their phones and tablets.
| Netflix’s Future Plans | Prices have changed. | Prices from the past |
|---|---|---|
| Mobile | ₹149 | ₹199 |
| Basic | ₹199 | ₹499 |
| Standard | ₹499 | ₹649 |
| Premium | ₹649 | ₹799 |
The Basic and Mobile subscriptions both allow for simultaneous 480p streaming on a single device.
While Netflix is one of the most popular streaming services in the world, with over 200 million paying customers in over 190 countries, the company has struggled to capitalize on India’s large open market, owing to intense competition from local rivals.
Monthly and annual memberships to other streaming systems, such as worldwide rivals Amazon Prime and Disney+, are substantially less expensive.
To put things in context, Disney+Hotstar charges $1499 for an ad-free yearly membership, SonyLiv charges 999 for a comparable package, and Zee5 charges $499 for an ad-free annual subscription. These three companies also offer ad-supported subscriptions that are at least 40% less expensive.
In the nation, Amazon charges 999 dollars for its whole Prime membership, which includes access to Prime Video, Amazon Music, and other Prime advantages.
Netflix’s membership pricing decrease doesn’t come as a surprise in the face of such fierce competition – it was never a matter of if, but when.
The California-based streaming company has been experimenting with material generated in local Indian languages for a few years and has increased the frequency of such titles in the last year, resulting in more eyes on their content, even if they aren’t yet subscribers.
While this isn’t the first time Netflix has attempted to break into the Indian market with a low-cost membership, the fact that the price cut has been applied to all of the company’s plans may work in its favor.
For everyone, including Netflix and other streaming services, India has the potential to be one of the greatest marketplaces in the world. An estimated 45 percent of India’s 1.38 billion residents utilize the internet, making it a larger market than the combined populations of North America, the United Kingdom, Australia, and New Zealand. The country’s many local languages and diverse cultures are, however, some of the most difficult challenges any content creator will confront.
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Netflix has reduced the subscription costs for their Indian customers by up to 60%. This is a great deal for those who are looking for an affordable way to watch their favorite shows. Reference: netflix subscription free.
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